Animal Feed Supplements Inc (AFS) is a wholly owned subsidiary of Carr’s Group plc, acquired in 1997 and established in Poteau, Oklahoma. Shortly after the acquisition, a second manufacturing location in Belle Fourche, South Dakota was established as to service customers in the northern and western states. In 2013 a third plant at Silver Springs, Nevada was acquired expanding the geographical reach in the USA.
AFS operate under the trading name New Generation Feeds AFS manufactures SmartLic® supplements and The Feed In A Drum labeled products, which are university research proven to provide livestock nutrition throughout the entire production cycle. These low moisture blocks are Nutritionally Engineered® to optimize forage utilization and reproductive performance. SmartLic supplements are designed to be fed with all types of pastures or forages.